PSA Conservatism Studies Group

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Conservatives and Strategic Communication Conference- 12th December 2018

Edge Hill University, 12 December 2018, in association with Liverpool Hope, Chester, Salford and Edge Hill universities and PSA Conservatism Studies and PSA Political Marketing specialist groups.

Non-paper givers are welcome to register via EventBrite as associate delegates and attend the conference for free thanks to PSA funds.

to register for the day visit: EVENTBRITE

Conference Schedule 

09:00-09:30 – REGISTRATION – Creative Edge Building

09:30-11:00 – PANEL A: Political Change, Ideology and Message

Chair: Rob Busby, Liverpool Hope University

Nina Rogers, Liverpool Hope University

Constructing an image of politics and leadership from Thatcher to May

Kobby Mensah, University of Ghana

Justice Boateng Dankwah

Frank Akasreku

Social media and young voters’ participation in elections

Justin Jackson, University of Cambridge

Conservative by design? The mindset of a typical voter

Azam Jan, Hazara University

Abdul Qayum Khan, Hazara University

Vote for Change Slogan on Social Media and Success of PTI in the Last General Elections in Pakistan

11:00-12:30 – PANEL B: Conservative Parties and Digital Technologies

Chair: Phil Harris, University of Chester (TBC)

Anthony Ridge-Newman, Liverpool Hope University

Digital Campaign Strategy and the British Conservative Party

Ella Fegitz, University of the Arts and Oxford Brookes University

The legacy of Berlusconism: Right-wing populism and the media in Italy

Chris Robertson, University of Chester

Laura Maria Davis, University of Leeds

‘Inch by inch, the Conservatives are understanding how to communicate on social media’: The UK Conservative Party’s developing social media strategy post-2017

Sergey A Medvedev, Dublin Institute of Technology

Is it technology or message? Looking into the powers behind conservative populist movements

12:30-13:00 – LUNCH (provided complementary for delegates)

13:00-13:45 – KEYNOTE: Professor Andrew Russell, University of Liverpool (TBC)

13:45-14:00 – TEA BREAK

14:00-15:30 – PANEL C: Conservative Campaigns and Communication

Chair: Paddy Hoey, Edge Hill University

Lyndon Way, Liverpool Hope University

Turkish government manipulations of political discourses in musical campaign advertisements

Paula Keaveney, Edge Hill University

Campaign for the City: First Steps

Anthony A J Williams, Manchester Metropolitan University

The Vicar’s Daughter: Theresa May’s God Strategy

Angelia R Wilson, University of Manchester

Paul A Djupe, Denison University 

Communicating in Good Faith? Dynamics of the Christian Right Agenda 

15:30-17:00 – PANEL D: Conservatism, Brexit and Strategy

Chair: Tim Beyer Helm, World Wide Wednesdays

Danny Rye, Liverpool Hope University

Brexit, Voice and (Dis)loyalty: Divisions over Europe in the Parliamentary Conservative Party since 2016

Francesca Granelli, Kings College London

Strategic Communications and Trust – Teresa May’s Brexit

Peter Reeves, University of Salford

Brexit leave voters: Three potential voter segments for the Conservative Party?

Ruth Garland, University of Hertfordshire

Representing Margaret Thatcher’s radical political vision: an analysis of archived documents relating to government communication in the lead up to the 1983 general election

  17:00 – CLOSE

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Conservative Studies Group holds PSA Conservative Studies Conference 2018 in Edinburgh

We are pleased to say that our 2018 conference in Edinburgh was a huge success! Thank you to our organisers and our panelists for making the event so successful.


Our Keynote speaker Professor Sarah Childs (Birkbeck University of London) discussed her important research regarding Conservatism, Women, Feminized Parties. Our other panelists discussed topics ranging from Thatcherism and neo-liberalism to the Conservative Party and devolution.



We have had lots of interest in the possibility of a conference next year and will keep you updated with progress.

If you would like to become a member of the PSA CSG and gain access to our mailing list and events, please email the group for more info at: