PSA Conservatism Studies Group


Call for Papers: Conservatives and Strategic Communication Conference

 PSA Political Marketing Group

PSA Conservatism Studies Group

Conference Location: Edge Hill University, Ormskirk, UK

Conference Date: Wednesday, 12 December 2018

Following the success of last year’s Political Marketing c

onference that examined the Labour Party, please see the below call for papers for the Conservatives and Strategic Communication Conference – in association with academics from four North West England universities: Liverpool Hope, Edge Hill, Salford and Chester; and the Political Studies Association (PSA) Political Marketing and Conservatism Studies specialist groups.

 Call for Papers

This interdisciplinary conference seeks 300 word a

bstract proposals for papers that examine conservatives/conservatism – broadly defined to include UK and international contexts, conservative parties, conservative leaders, capitalism, economic liberalism, anti-socialism, and conservative movements. In the context of changing technocultural trends in elections, referendums and voting, topics/analyses might include:

  • Political campaign strategy
  • Strategic communications
  • Political party branding
  • Marketing and communication
  • Capitalism
  • Corporate/PR democracy
  • Adopted business marketing techniques
  • News organisations
  • Data uses
  • Big data
  • Data harvesting
  • Data-driven marketing
  • Information and misinformation

Please submit 300 word (approx.) paper abstracts to: no later than 12 noon, Friday 7 September 2018, and include your title, name, affiliation, email and whether you are a student/non-student. Applicants will be notified in mid-October.

There will be no conference fee thanks to support from PSA specialist group funds. Lunch will be provided. Keynote speaker – TBC.


Recent political events like the election of Donald Trump and Brexit, and trends towards populism and more polarised political landscapes, are driving scholarly curiosities about how conservatives are adopting and developing strategic techniques in the context of wider advances in the uses of personal data, big data and technologies. Following the recent Facebook Cambridge Analytica story; allegations of ‘Fake News’/misinformation; efforts to court potential voters in a period of political divergence; and notable fractures within conservative movements and parties, it seems timely to consider how conservatives have responded to contemporary trends in political marketing.

Guiding Questions

In terms of strategic communication and political marketing, have new strategies for targeting voters emerged? If so, how have these been manifested in political activity and the lives of voters? Does conservatism as an ideological brand retain a sharpness of meaning and convey a cohesive identity in both national and international contexts? Have certain political marketing strategies and techniques used by conservatives proven particularly successful? If so, how? Are there normative and ethical considerations?

Conservative Studies Group holds PSA Conservative Studies Conference 2018 in Edinburgh

We are pleased to say that our 2018 conference in Edinburgh was a huge success! Thank you to our organisers and our panelists for making the event so successful.


Our Keynote speaker Professor Sarah Childs (Birkbeck University of London) discussed her important research regarding Conservatism, Women, Feminized Parties. Our other panelists discussed topics ranging from Thatcherism and neo-liberalism to the Conservative Party and devolution.



We have had lots of interest in the possibility of a conference next year and will keep you updated with progress.

If you would like to become a member of the PSA CSG and gain access to our mailing list and events, please email the group for more info at: